Market Research

Building Trust in AI Within Canadian Banks

WATCH AS WE DIG INTO THE PROGRESS BEING MADE BY CIBC

Canadians give themselves a C in AI—literally. According to TD’s 2025 AI Insights Report, 40% of Canadians rated their AI proficiency as a C, and another 21% gave themselves an F. The root of the issue? Trust. As Christine Morris, SVP at TD, puts it:

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‍“If people don’t understand how a technology works or how it helps them, they’re less likely to trust it.”
Christine Morris, SVP at TD‍

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TD’s Chief Analytics & AI Officer, Luke Gee, adds:

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‍“Trust in AI isn’t a given. It’s earned.”
Luke Gee, Chief Analytics & AI Officer at TD

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While much of the country is still figuring that out, CIBC is already moving forward. They’ve quietly become a model for responsible AI adoption by doing a few key things:

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  • Signing the federal Generative AI Code of Conduct
  • Launching an internal CIBC AI platform
  • Rolling out GitHub Copilot across dev teams
  • Prioritizing governance, accountability, and people

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That last piece is where leaders like Ozge come in. As VP of Advanced Analytics, she’s making sure the human side of AI isn’t overlooked. Because adopting AI isn’t just a technical shift — it’s a trust challenge. And trust is built through transparency, training, and thoughtful change management.

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That’s why Ozge and Thenuga are hiring a Change Management Consultant to help shape how AI is adopted across the enterprise. If that’s your wheelhouse — reach out to them. Or message me, and I’ll connect the dots.

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Canadians may still be warming up to AI, but if you’re wondering what real leadership looks like in this space? Look at CIBC.

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“The future of AI won’t be won by those who adopt it fastest — but rather by those who earn the most trust along the way.”

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